iSYNERGY’s core business focuses on affiliate marketing which is driven by the synergistic elements between all parties involved. The mutually beneficial scenarios from the simple but effective affiliate marketing concept is the key of sustainability, scalability and ultimately success of the business.
Affiliate marketing is a marketing practice that employs a systematic approach for advertisers to leverage and reward affiliates for each of their successful marketing efforts in reaching out to the intended target audience, resulting in a desired business lead.
Being purely performance based is a key characteristic of affiliate marketing. In other words, advertisers have to reward publishers only when the desired result from this marketing method is achieved.