Guided by our core values, we actively pursue and develop CSR programs that would benefit our community in an ongoing manner. We strive to educate, inspire and engage our stakeholders and employees to encourage and cultivate a more sustainability-driven culture through the implementation of our initiatives. Our CSR policy aspires to integrate social consciences into our daily operations and subsequently forms the foundation of our CSR initiatives’ future progress.
PEKA (Pertubuhan Perlindung Khazanah Alam Malaysia) is a non-governmental organisation formed with the aim to raise awareness on environmental issues as well as to facilitate conservation measures. Having known of their mission, we took the initiative in approaching them for a CSR collaboration with the main objective of increasing public awareness of the organisation’s cause in 2015. To pursue this objective, we design and produce a PEKA/Affiliate Junction (AJ) co-branded car decal and sold them to Affiliate Junction’s huge Affiliate community. Each of the car decal is sold at RM3 where RM2 from each sales is donated to PEKA. This is an effective manoeuvre as it simultaneously create awareness on PEKA’s brand and initiatives to a wider audience as well as generate funding for the organisation.
Started in October 2011 and ended in November 2013, we collaborated with the National Cancer Society of Malaysia (NCSM) in the implementation of a charity drive effort into the MyKad Smart Shopper Program where 1% of MSSP’s retail transaction from all participating retail merchant’s outlets were donated to NCSM in support of Malaysia’s cancer patient community. We believe that through the Mykad Smart Shopper Program we were able to create awareness among the public consumers as well as retailers about the importance of giving back to society. Our objective is to make helping the underprivileged easy and effortless for affiliates, consumers, and retailers. The result from leveraging and synergizing each party’s effort and contribution cause for it to be significant and made a huge difference to the beneficiaries.