Our People

Our management team rationale revolves around the formation of a strong working bond and mutual respect among personnel which has led to the replacement of the conventional ‘working under an authoritative figure’ etiquette in between different levels of management to one that is fundamentally collaborative in nature.

Chief Executive Officer – Dato’ Lawrence Teo

Dato’ Lawrence Teo is the founder of I Synergy. His innovation in introducing the concept of affiliate marketing in Malaysia marks him as the pioneer of the Malaysian affiliate marketing industry. Dato’ has over 13 years of experience in creative and strategic planning where he specialises in the integration of affiliate marketing solution to businesses. As an innovative entrepreneur; Dato’ Lawrence has significant presence in the brick & mortar business industry and he has been featured on various national media outlets to share his expertise and views on the industry.

Dato’ is an active member of the Malaysian Retail Chain Association (MRCA), ASEAN Retail-Chains Franchise Federation (ARFF) and has strong networks within the retail industry. Dato’ is also an adviser to a prominent Malaysian angel investment platform. Dato’ holds a Bachelor of Engineering (Electrical-Instrumentation and Control) from the University of Technology, Malaysia.

For his outstanding leadership, achievements and business excellence, Dato’ Lawrence has been awarded with various prestigious awards:


Top Nominee for Emerging Entrepreneur Category of EY Entrepreneur Of The Year™ (EOY) Malaysia Awards 2014.


Top 10 in Junior Chamber International (JCI) Creative Young Entrepreneur Award 2014.


Winner of Global Leadership Awards 2014: Master Class Entrepreneur of the Year.


Winner of Most Promising Entrepreneurship Award in Asia Pacific Entrepreneurship Award (APEA) 2013.


Winner ASEAN Outstanding Business Award (AOBA) 2013: Master Class Award – Emerging Entrepreneur of the Year.

Chief Business Officer – Will Ong

With over 8 years of hands-on experience in business operations and project development & management in various industries, Will is an all-rounder leader and goal achiever. He is experienced in developing and expanding new regional markets in South East Asia – including Philippines, Singapore, Brunei, Vietnam, and Thailand. Will is integral in leading the development and execution of multifaceted business strategies as well as maintaining an effective working relationship with clients.

Chief Operating Officer – Lennon Chu

Lennon has years of experience in both technology start-ups and listed corporations where he was the team leader in building several companies sales and marketing teams, as well as developing and coordinating their sales channels. Lennon plays a pivotal role in the Company as he administrates the Company’s daily operations as well as formulates operation strategies and oversees their executions.